Mass media

Weather information disseminated through mass media is intended for its recipients, not for the media themselves. The main beneficiaries of weather radar information are user communities, however there is also a profit to be gained for the media organisations in a competitive market. Moreover, any usage of data collected by the radar that helps to improve public safety is viewed as supporting the broadcaster's mission.

Ground precipitation information in radar images is one of the most important weather information for society and wide range of economy branches. In media forecasts of basic meteorological parameters, like wind speed and direction and precipitation for countries, are the most often sought after weather radar data.

The media interest in weather information increases when natural hazards and catastrophes occur. Weather radar data is very powerful in depicting hazardous meteorological phenomena, like tornadoes, heavy storms, especially presented as animated sequences of estimated and nowcasted images.

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